Understanding Hair and How it Transforms
A hair strand has three main parts: the marrow, the cuticle and the cortex. The cortex can be considered the most important part because it determines, for the most part, the properties of the hair and the placement of keratin chains, which provide form to the hair strands.
Keratin chains are disulfide bonds (sulfate, saline and hydrogen). Any alteration in any these bonds causes instability at the molecular level. Our KMS technology causes this instability in the keratin chains.
Straightening procedures, which use aggressive chemicals, permanently break the sulfur bonds present in hair, irreversibly damaging the hair strand.
Our BSH Pro Keratin’s extremely acid pH, combined with the heat from a blow dryer and a flat iron, pull and temporarily realign the disulfide bonds, creating a perfect, natural straight effect, without damaging the hair.
The structure of keratin in the hair is elastic and this elasticity allows it to be temporarily molded to a different form. The time it takes for the hair to return to its natural form depends highly on the aftercare of the client. Therefore, a good aftercare program is essential.